How Small Business Owners Can Expertly Utilize Gift Tags to Increase Sales w/ Aura Print
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After perfecting their product, the second thing most small business owners start thinking about is how to package and present their items. Adding an inexpensive personal touch by way of a gift tag or card to a gift box or package is a wonderful way to further connect with your customers and keep people coming back for more.
This is why effective, high-quality packaging is a must for small business owners looking to take their presentation to the next level. And, not to worry, I have included a bonus mini section on how writers and bloggers can utilize Aura Print’s gift tags into the New Year as well!
Enter Aura Print.
Aura Print is dedicated to feeling like your local printer by providing printing solutions to many businesses around the globe. They have stores based in Europe and the United States and have been in business since 2007. Having printed for many reputable brands, including Pizza Hut, Toyota, Waitrose, & Mecca, Aura Print delivers high-quality product tags, flyers, business cards, and more printed on a wide range of papers, including recycled.
In a nutshell, Aura Print delivers personalized products that help you deliver beautifully packaged items to your customers again and again. While Aura Print offers business cards, flyers, and invitations, I am fond of their gift tags.
Aura Print’s Gift Tags are Customizable & Versatile
Aura Print’s gift tags are handy little identifiers easily affixed to your items and gifts by way of ribbon, twine, or string. Depending on what you sell, the tag could include an item name, your logo, and an ingredients list, or it could highlight your website, shop, and social media handles. If you sell at local brick-and-mortar stores, the tag could also include a selling price.
The tags are easy to order, as Aura Print offers premade designs, as well as a custom option where you can upload the visuals you would like printed on each card. You can select everything from the type of paper to the orientation and size.
Why Small Business Owners Should Maximize Aura Print Gift Tags During the Holidays
I believe gift tags are more important than ever during the holidays. People affix them to gift bags and wrapped presents much more during December than during any other time of year. With the holidays upon us, people are in full swing purchasing gifts for their closest friends and family members. Yes, many gifts end up being bought through chain retailers, but many of us turn to our favorite small businesses to purchase meaningful, handcrafted items that will be used.
I love to buy gifts from small business owners directly through their websites or by buying through places like Etsy. There is usually a spot during checkout where I can mark an item as a gift. When I mark an item as a gift to be sent directly to its recipient, I expect the item to be beautifully wrapped and ready to set under the tree. The best packaging often includes a gift tag.
A gift tag adds a personal element and helps deliver the holiday charm that makes this time of year so special. Seeing your name on a package evokes a feeling of excitement and delight.
Bonus: Can Individuals Use Gift Tags?
Maybe you have more friends than I could keep track of or are attending a holiday family reunion. If you are hosting a holiday party or arrive at a celebration with a pile of gifts to give out to the people you care about, you need a way to tell what is what. Gift tags elegantly solve the problem so, if you are giving out a lot of gifts this year, it might be worth it to invest in gift tags that are consistent in design.
For Writers & Bloggers
How Self-Published Writers & Bloggers can Utilize Aura Print to Better Market their Books
By now, you might be wondering how on earth is Aura Print relevant to me as a blogger or writer? Well, if you are a self-published author or blogger who sells physical products such as books or guides, using tags is an affordable way to level up your packaging.
The self-published authors I have met in-person and online always attested to, during our conversations, that being a self-published author usually means being one’s own marketer, packager, shipper, and producer. It is a lot of responsibility, but it also means you are fully in charge of how your books look, from font to cover to packaging.
One way you could use Aura Print gift tags to their full potential is if you send out copies of your books to bloggers who are eager to review your work. You might include an Aura Print ‘thank you’ card or tag that expresses your gratitude. It is an affordable way to add an element that might help readers remember you.
Do you use gift tags as an author or blogger? Would you consider doing so in the future? Tell me below!
Isa A
I really like the packaging. I agree to small businesses and even all other handmade items. If the packaging is crafty it does sell by itself. The tags and small notes look great and nice shots. Xx
Isa A. Blogger
https://www.lifestyleprism.com/
A Sustainably Simple Life
I love the look of the tags pictured! They are so cute! 🙂 I like the idea of receiving a thank you note or something like that with a book from an author. It would make the purchase so special. I’m considering re-starting selling some of my upcycled items and furniture, so these are some great thoughts for me to consider with packaging products.
Jaya Avendel
Love that you found this helpful! Thank you; I am super proud of how the photos turned out.
krissisophie
Those are super super cute! So classy <3
Lots of love,
Krissi of the marquise diamond
https://www.themarquisediamond.de/
Unwanted Life
I hadn’t really given gift tags much thought before, but you reminded me of the gift tag that came with a Etsy purchase that was pretty cool. I still remember it now, so yeah, packaging can be useful and important
Jaya Avendel
Love that this brought back a happy memory! Thanks for sharing. 🙂
Simplyalexjean
I LOVE gift tags and if I owned a physical product business I’d be so into making custom branded gift tags this time of year! Thanks for sharing.
The Clockwork Reader
Personalized cards and tag always have such wholesome feel to them! Love all the tips and supporting small business is such a perk. Thanks for sharing.
loveemblogger
I’ve heard a lot about Aura print and have always loved their designs and customisable features. Thank you for sharing all of these ideas – I never thought about printing gift tags as a small business owner but I might look into it for my reselling business! Em x
Jaya Avendel
Love that you found this helpful, Em!
untilanotherday
Gift tags on products are such a good idea. Whilst I don’t have a business where I sell things, it would definitely persuade me to purchase a product if it included a cute gift tag on the packaging!
Fritzie
I love it when I received packages with a personalized card or tag. I think this is a brilliant idea. It definitely makes a customer feel special.
Sarah Clarke
Great idea to use these in a variety of ways, I actually resell a little on the side and gift tags might be a nice little addition to my packaging. Thank you!
Jaya Avendel
Delighted you found this useful, Sarah! Thank you.
Anika
I have never used gift tags as a blogger but sounds like such a great idea for small businesses! A really nice detail to add to make it memorable 🙂
Her Digital Coffee
I love the little details that go into packaging! Something as simple as a thank you card makes a huge difference. I love supporting small businesses for that reason. Everything has a unique and thoughtful touch to it. Thank you for sharing Jaya!
Jaya Avendel
Thank you for sharing your experiences shopping small!
Eri Tz
I hadn’t think of using tags before but I find it a great idea! It is cool to personalize a message this way. It is something I will consider using some day.
Molly Transatlantic Notes
What a really cool idea — thanks for this! I like the idea of being able to have something like this, maybe one day!
Jaya Avendel
Here is to hoping! <3
SelmaMartin
Appreciate this. Thanks, Jaya. xo
Happy Holidays.
Shell-Shell's🐚tipsandtricks
Great idea. Thanks for sharing!!
Lucia’s Fiction
This is very insightful , good post!
alimackin2013
Oh wow, I had not heard of Aura Print, thanks for the heads up on this, sounds like a great service!
Allie of
http://www.allienyc.com
markstraveljournal
Gift tags are a great idea. And a great way to personalize your work and show genuine appreciation. Thanks for sharing,
Raji (@journeyintofantasy)
This sounds like a great idea! I’ll have to keep it in mind, thanks for sharing!
Hackett Hill Farm
Such a clever way to continue to build relationships and value with your customer.
Charity
That sounds like a great thing to consider! Thanks so much for sharing all this info!
Corinne
I would deffo do something like this if I sold a product!
Corinne x
https://skinnedcartree;com
Ingrid
This sounds like a lovely idea, Jaya!
Brothers Campfire
I haven’t put much thought to merchandise. How big should a site be before it starts doing so?🤠🔥
Jaya Avendel
I think perhaps the time to start is better measured by engagement rather than pure numbers?
Brothers Campfire
I think big can be all-encompassing. I guess I need to ask the question with the right words.
Jodie | That Happy Reader
While I don’t sell anything on my blog, when I purchase a product from a small business I’m always impressed when they’ve included special packaging and gift card. Thanks for sharing this post!
Brothers Campfire
So, how much engagement should I have before I consider merch?
Jaya Avendel
With merch, think print on demand. It is a great way to keep initial investment costs at zero and still have a product to sell! Now that I have finished my sales pitch, my answer is start now. You will have your merch ready to go AND can use it as an incentive for more people to follow and support you.
Brothers Campfire
Way cool! Thanks for the advice!